Article writing is a very important part of Search Engine Optimization which helps in improving the ranks of a website. This would also drive traffic towards your website. However it is not as easy as it seems. The article should contain keywords which users normally search on the internet. It should also contain relevant content which should be genuine and should not be copied from others. If you copy data from others then you can also be penalized for it and can also be permanently banned on an article submission website. So there are a few things you need to be careful of before writing articles.
You should do extensive research and prepare various keywords which you think the customers would be searching for. Use these keywords from 2% to 5% in your articles. A good technique would be to use a keyword for every 100 words. This would enable you to maintain an ideal keyword density. It is noticed that visual appeal increases the viewership of a website. So you should include pictures in your website that associates well for your topic. Link your content that you think is relevant enough.
It is said in SEO that content is the king. So you should involve content which provides relevant information related to that topic and provides some additional information as well. As the competition among SEO articles is very intense so you should add a lot of useful information as well and should not include duplicate data. You should also take care not to use a lot of keywords in your article as this can cause spamming which can even penalize your website. Don’t try to complicate the article by using words which are difficult to understand. Just keep it simple and to the point.
The article should be well structured and the information should be provided in a flow and not in pockets. This would enhance the readability of your article and attract a lot of traffic. You should be patient while dealing with articles as the results will come after some time. It is a time consuming process and requires a lot of effort. If you are a beginner then you should take help of online keyword tool which would show you the percentage of content that includes your keywords. If you are still facing problems in writing articles then you can take help of professional content writers or a professional SEO providing services.