Blogs play a much more important role in today’s marketing landscape than most people realise, and if you are a business owner with a website, you should ensure that you are utilising blogging to its full potential.
Starting a blog offers many long-term benefits and advantages! When done correctly company blogs can assist in humanising brands, engaging with customers, retaining customers, enhancing SEO efforts and strengthen marketing endeavours.
Here are just some of the reasons why your business website needs a blog, as provided from SEO agency in Lancashire:
Increase Website Traffic – Website blogs can be used to enhance SEO, this is because the more pages that you have on your website, the more opportunities you have to rank. Every blog post counts as a new page. Google favours fresh quality content and having a blog on your website will allow you to provide exactly this on a regular basis.
Reach New Audiences – Having a blog and updating it with original, informative and quality content can provide you with a great way to reach new audiences. When you upload blog posts you should then share them across social media to allow for even more people to discover your business. Doing this will also boost your companies social media presence and encourage people to check out your website. When sharing blogs on social media also, if people find the useful and informative they may also share them with their friends and followers to allow even more people to read your posts.
Establish Your Authority – Blogs can provide you with a great way to demonstrate that you’re an expert in your field. If you get a blog you will be able to post both news about your company and the industry that you’re in, showing that you are a credible and trustworthy source. Not only this, but customers generally prefer companies that have blogs as they are seen as more ’human’ and trustable. If you get a blog, sit back and see – You are bound to soon see a larger number of enquiries rolling in.
Achieve Long-Term Results–Once a blog post is posted, there is much more to come. The content within blogs can hold a recurring, lasting value, without any extra effort required. When blogging however people should be sure that they have read the best ways to blog, including how to optimise blog posts for SEO.
What is stopping you? Get a blog today and take full advantage of it – You are bound to quickly discover just how beneficial blogging is.